Protecting, Preserving & Enhancing
The Character of Pleasure Point

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About Us

Fence and Ocean

We are an informal group of residents, property and business owners who want to protect,  preserve and enhance the character of Pleasure Point.

Save Pleasure Point came together in late 2015 when 200+ neighbors felt The Lumberyard, a commercial project at 38th and Portola, would negatively affect the neighborhood due to increased traffic, parking, and other issues. Unfortunately, our efforts came too late in the planning process, despite our appeal to the Coastal Commission. We endorse economic growth in Pleasure Point’s commercial zoned areas. However, these interests should not add stress to Pleasure Point’s infrastructure and residential areas.

We believe that new construction should be appropriate for Pleasure Point – in terms of height, design, and on-site parking.

Recent Posts

2026 Updates: Development and Other Projects in Pleasure Point!

Portola Station (41st & Portola) The building permit continues to move through the review process. The project proposes converting the existing auto garage and café (Cliff Café) into a full‑service restaurant with a bar, interior seating, a 238‑sq.-ft. patio, and...

SAVE PLEASURE POINT – Who, What, and Why of our Advocacy

Save Pleasure Point is about protecting what makes our neighborhood special. Pleasure Point isn’t just a place—we are a coastal lifestyle defined by creativity, connection, and a low-key vibe enjoyed year-round by residents and visitors alike. Save Pleasure Point...

Comments to the Proposed Moran Lake Butterfly Habitat Management Plan

Date: August 12, 2024 Re: Comments to the Proposed Moran Lake Butterfly Habitat Management Plan Dear Manu, Currently a vulnerable species, Monarch butterflys may be relisted as endangered as early as this December. Save Pleasure Point (SPPt) supports the efforts and...

Letter to Manu – neighborhood concerns

Hello Manu When we reach out, Save Pleasure Point (SPPt) appreciates your and your staff’s prompt responses including your meetings with our Steering Committee. “Thanks” to the WSJ, NYTimes and Sunset articles, PPt was found-out!! With summer “here” our daily and...

Save Pleasure Point Fall 2024 Update

SAVE PLEASURE POINT (SPPt) – Fall 2024 UPDATE Save Pleasure Point’s goal is to protect, preserve, and build on PPt’s unique character and surroundings: we focus on the Portola Dr Commercial Corridor (projects should reflect, compliment Lower 41 st ’s charm and...

SAVE PLEASURE POINT (SPPt) – KEEP OUR VIBE THRIVING – MAY UPDATE

Our goal is to grow our “village’s” style and vibe. To protect, preserve, and build on PPt’s unique character and surroundings along the Portola Dr Commercial Corridor and resolve infra-structure concerns affecting our neighborhood!! SPPt is “YOU - US”! Stay in the...